The world of financial and insurance services has changed significantly. A mutation witnessed by neologisms that see both being increasingly connected to digital transformation. Speaking of Finance and Insurance today means talking about FinTech and InsurTech, where the integration of the word technology is synonymous with new markets and new means of dealing with customers. It is a scenario that unites the two sectors not just in terms of the type of products offered but also the affinity of the channels through which they are conveyed.
Through the technologies of which it owns the intellectual property, IFM Infomaster ensures a constant and real-time view of the communication flow in the Finance and Insurance sectors, both regarding outbound campaigns and inbound services. Its system allows the complete integration of all contact channels (telephone, text message, email, instant messaging, chatbot, social media networks) and utilises - with the help of virtual agents - advanced Artificial Intelligence platforms to convert all details of the interaction into a strategic asset able to assign informative value to be spent on customising the offer. This is because customisation truly does make all the difference, conferring a real competitive advantage that feeds off knowledge about the interlocutor. Remaining or changing, when faced with the same financial conditions or even if financial conditions are unfavourable, is a choice that can be conditioned by the customer experience that the credit institution or insurance company proposes. As such, if FinTech e InsurTech are the new playing fields, IMF Infomaster solutions add the right tools to take on the challenge.